***Newest book suggestion: Switch: How to Change Things When Change Is Hard
Newest Chip and Dan Heath book (previous one is great, Made to Stick)
Inc. Magazine just published in their February edition an excerpt from Switch: How to Change Things When Change is Hard
Switch- Don’t Solve Problems – Copy Success
In tough times, we’ll see problems everywhere, and “analysis paralysis” will often kick in. That’s why, to make progress on a change, we need to provide crystal-clear direction — show people where to go, how to act, what destination to pursue. And that’s why bright spots are so essential: They provide the road map.
This book will not be released until February 16 through Amazon, so I pre-ordered it for my Kindle, and will receive it February 16. That’s what’s nice about the Kindle.