Brand New (Part 2)

This is Part 2 of the latest 2009 top books (8 of 15) for entrepreneurs as listed in INC. Magazine, and

Shop Class as Soulcraft by Matthew Crawford

In an age of smartphones, apps, and ergonomic keyboards, Crawford offers this interesting commentary on work, on getting your hands dirty, and on finding fulfillment in the process

Clever by Rob Goffee and Gareth Jones

Solve the problem of attracting and managing clever people, and other challenges—productive collaboration and sustained innovation, among them—get a lot easier

Crush It! by Gary Vaynerchuk

If you’re stuck in a job that you’re not passionate about, this powerful little book will inspire you to pursue your true calling in life. Better yet, it clearly lays out the process of how you can turn your excitement about an idea or a hobby into activity that will drive it forward into a viable business

Change by Design by Tim Brown

A good designer must also consider how people interact with products, with other people, and with their surroundings

Borrowing Brilliance by David Kord Murray

Murray, a former entrepreneur and Intuit executive, lays out some simple steps that you can take to make sure your organization is constantly on the lookout for opportunities to adapt other folks’ ideas in order to create your next breakthrough offering

The Match King by Frank Partnoy

Frank Partnoy deftly untangles the machinations of Kreuger’s hugely audacious scheme while bringing to life one of business’s more provocative villains

I Love You More Than My Dog by Jeanne Bliss

An essential read for entrepreneurs—and for anyone in your company who is responsible for keeping clients satisfied

How the Mighty Fall by Jim Collins

A critical reminder to business leaders that decisions aimed at spectacular growth may sow the seeds of an organization’s destruction


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