The adoption rate of technology by small businesses is advancing at an impressible rate. A University of Maryland study looked at how small businesses are integrating Facebook and LinkedIn into their business processes.
As the graphic below details, the small business owners who are using social media are primarily engaging in social media through company pages (75%) and status updates (69%) on Facebook or LinkedIn. What’s especially intriguing is that a much smaller percentage of respondents — just 16% — are using Twitter as a customer service channel.
Clearly social media has become a valuable tool for small businesses. Check out the article on Mashable.com about how small businesses are using social media.