Look for the trends in just everyday life and you’ll find a business opportunity waiting.
Let’s take an example from people who travel often. They have learned to print their boarding pass in advance, saving time at the airport. But why do they have to print their boarding pass? Why can’t they just bring it up on their smart phone and show it at the gate?
This year, 2 billion mobile boarding passes are expected to be used, while 2014 sees that figure rise to 15 billion. Right now someone, somewhere is probably working out just how to monetize the idea.
Read the article at Fast Company.