Can you count what counts in your life?

In 1987, at the age of 26 and seeking a little “joy of life,” Chip Conley founded Joie de Vivre Hospitality by transforming a small motel in San Francisco’s seedy Tenderloin district into the now-legendary Phoenix. Today, Joie de Vivre operates nearly 40 unique hotels across California, each built on an innovative design formula that inspires guests to experience an “identity refreshment” during their visits.

He spoke on TED.com about the simple truth in leadership in the 21st century.

In the 21st century, we need to actually look at — and what I’m actually going encourage you to consider today — is to go back to our school days when we learned how to count. But I actually think it’s time for us to think about what we count. Because what we actually count truly counts.

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