Business model canvas

A recommendation for the entrepreneur looking for building a business model that grows your business:

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

What is a business model? A business model describes the rationale of how an organization creates, delivers and captures value. This book was co-created by 470 “Business Model Canvas” practitioners from 45 countries. It features a beautiful, highly visual, design that takes powerful strategic ideas and tools, and makes them easy to implement in any organization. I’m using it in class, because it offers a unique methodology to forming a business model, the most important aspect of your business.


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