I haven’t read the book yet, but I’ve seen the webpage and advertisements about it. Mesh, by Lisa Gansky, is according to her words:
The Mesh is the new way of doing business. Mesh businesses leverage data and social networks to enable people to share goods and services efficiently and conveniently-to gain superior access to what they need without the burdens or expense of ownership. There are already thousands of these businesses-in transportation, fashion, food, real estate, travel, finance, entertainment and many other categories-with more starting every day.The Mesh has emerged as the best new creative engine for getting more of what we want, exactly when we want it, at less cost to ourselves and the planet.
I’ve highlighted Yardsellr.com several times in this blog. Yardsellr is a great example of the Mesh. People have something to sell, and somewhere there is someone who wants to buy it. The seller does not have to have a storefront, deal with marketing and advertising. They just put it on Yardsellr and it is advertised through Facebook, and Twitter from friend to friend, peer-to-peer.
Gansky says the future of business is in sharing. “The consumers have more choices, more tools, more information, and more peer-to-peer power…Mesh companies create, share and use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright.”
The book comes out at the end of this month.